Autometrics' Pulse (TM), the predictive demand
indicator for new vehicle sales, has forecast that Toyota demand declined 28% in the US since Toyota announced sales suspension
and a recall of many of its models. Autometrics reports that practically all Toyota models have seen demand decline, not just
the 8 models subject to accelerator pedal issue.
initial beneficiary of the decline in demand for Toyota vehicles are the General Motors brands following the launch of GM's
$1,000 incentive to Toyota owners to terminate their lease," said Stephen Shaw, Autometrics CEO. "GM's boost
has come off its initial peak since it first targeted Toyota owners on January 27 but is still quite dramatic."
As of February 3, GM brands had increased their demand
share as follows: Chevrolet (+9%), Buick (+17%), Cadillac (+10%) and GMC (+19%). In recent days, Ford Motor Company has become
a new beneficiary, with an increase in demand of 10%. Other brands showed little or no change after the data was seasonally
Toyota's luxury brand Lexus,
which was not involved in the sales suspension but is recalling some models due to a separate floor mat issue, appears to
have been more insulated from Toyota's decline. Lexus demand was down 8% as of February 3, while Scion was off 6%.
Only the Toyota 4-Runner SUV showed an increase in demand.
Toyota models declined as follows:
|RAV-4 ||-53% |
|Corolla ||-44% |
|Tundra ||-39% |
|Sequoia ||-34% |
|Sienna ||-26% |
|Venza ||-21% |
|Land Cruiser ||-9% |
|FJ Cruiser ||-2% |
|4Runner ||18% |
How Autometrics' Pulse (TM) is Calculated
Pulse (TM) is driven by more than 100 data sources including
major automotive sites, the car buying sections of major portals, automotive enthusiast sites etc.
Pulse (TM) is updated nightly, with yesterday's results released "real
time" the next day.
Pulse (TM) is the
largest demand data set available anywhere with over 300,000 data points tracked daily.
Pulse (TM) captures demand for all makes and models down to the zip code level.
Pulse (TM) has been proven by automotive manufacturers
and academics to be highly predictive of new vehicles sales even at the local level.
data is updated on a regular basis at www.autometrics.com